We have been working to improve the quality and clarity of our communications. Polly gives us an inside view into the work behind our new look and feel.
Have you noticed anything different about our ‘look’? In collaboration with Tiger Finch Creatives, a Christian design agency, we’ve spent time thinking and planning about how we can improve the quality and clarity of our communication.
God’s word to God’s world has long been our strapline and the summary of our mission partners’ ministry. They’re all involved in word ministry around the world – planting and strengthening churches and training pastor-teachers. So, perhaps it was almost inevitable that ‘God’s word to God’s world’ would inspire our new cross-shaped logo.
We have retained the essential concept from our original logo – a globe and a cross – but simplified the shapes and focused on the message in our strapline.
The vertical beam coming down symbolises God’s illuminating word – his revelation to us in the words of Scripture – and reflects our commitment to Bible-centred ministry. The horizontal beam going out symbolises the work Crosslinks mission partners do in sharing the gospel with people all over the world, bringing God’s light to the lost.
Wonderfully, God is growing his church as he equips and empowers people to share his word, and so the four quarters created by the cross are expanding as God adds many different people to his kingdom.
That’s why we’ve gone for a new name for our magazine too, with the aim that each issue of Link will connect you with overseas mission taking place around the world.
It is important to say that while we may have changed our look, the focus and direction of our work continues. We remain committed to global gospel ministry, and we remain thankful for your support and gospel partnership.